When Windermere SoCal agent Gina Garcia heard that the City of La Mesa was planning to celebrate its Centennial, she knew her marketing expertise could be of great help. Gina walked across the street from Windermere’s La Mesa office and volunteered at City Hall. Soon she was a key member of the organization’s Marketing Committee and was doing business with a host of community leaders who were also contributing to the event’s planning.
Gina had one special idea. She asked a City Council member to approach the Metropolitan Transit System to donate a “trolley wrap” to mark the beginning of the Centennial year and soon one of the key kick-off events of the Centennial was born. On a sunny day in February 2012, many of the region’s leading citizens, including NBA Hall of Famer Bill Walton, rode into La Mesa on an Orange Line trolley wrapped with La Mesa’s historical scenes.
“For the entire year, daily, people throughout La Mesa and the entire San Diego community saw a rolling billboard celebrating ‘The Jewel of the Hills’,” Gina said. “It worked out great for the city and all its sponsors, including Windermere Real Estate.’’
This February 2013, Garcia joined many of the corporate heads of La Mesa’s leading companies accepting a special medallion created to honor the Centennial volunteers.
“I see serving my real estate clients and my community as very similar jobs,’’ Gina said. “It is a lot easier to sell a home when the community in which it is located is a great one, like La Mesa.’’