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Bennion Deville Homes Welcomes Phoenicia D. Friese

September 2, 2017
Posted by: Bennion Deville News at 9:39 am
REALTOR Phoenicia D. Friese joins the Rancho Mirage office of Bennion Deville Homes
Bennion Deville Homes welcomes REALTOR Phoenicia D. Friese to the Rancho Mirage office.

Bennion Deville Homes proudly welcomes REALTOR® Phoenicia D. Friese to the Rancho Mirage office, located at 71-691 Highway 111. A Southern California native, Phoenicia works throughout San Diego and the Coachella Valley, specializing in the communities of Rancho Mirage, Palm Desert, and Encinitas. In addition to traditional residential transactions, Phoenicia specializes in vacation rentals and also works on commercial sales and leasing.

Prior to entering real estate in 2015 as an assistant to a commercial broker and earning her sales license in 2016, Phoenicia owned and operated her own business. She carries the professional insight and lessons learned from this experience into her role as a REALTOR®, where she applies her knack for negotiations, marketing, and service to help her clients accomplish what they desire. “I learned a lot running my own business,” Phoenicia says. “I am a unique, ambitious person and used those lessons as a stepping stone to get to where I am today. Advancing my abilities to network and cultivate relationships, deliver and execute successful marketing strategies, and negotiate contracts help me best represent my clients through the real estate process.” In addition to her previous success in business, Phoenicia holds an Associate’s Degree in Business Administration, providing a formal education to go with her real-world experience.

Passionate about learning, Phoenicia is constantly combing through the latest market trends and studying statistics, knowledge she passes on to her clients to make the most informed decision possible. “Providing reliable, comparative information to my clients is critical to forming a truly honest relationship and accomplishing our common goal. Being a strong resource builds trust between us and also gives us the knowledge required to get the best deal possible,” Phoenicia continues.

As an outgoing, personable professional, Phoenicia is able to connect with a broad spectrum of people, and enjoys the more personal aspects of residential real estate. “Coming from the commercial side where everyone is focused on an analytical ROI, the residential side is more emotional since purchasing a home is one of the largest investments in a person’s life. Connecting with others about homes and creating that intimate bond has been very refreshing and fulfilling for me personally.” Phoenicia also relishes the opportunity to work on a variety of real estate transactions, which piques her natural curiosity and interest in perpetual learning. “No two transactions are the same, and I enjoy that variety,” adds Phoenicia.

In addition to her passion for learning, Phoenicia loves animals and donates her time and resources to help causes that focus on animal welfare. “I have a personal passion for helping animals and love pets. Animals bring so much joy to our lives, and I want to do my part to ensure animals in need feel the same love they provide us.”

Bennion Deville Homes is the right place for Phoenicia because of the brokerage’s strong network throughout the region and arsenal of agent resources. “Bennion Deville Homes provides me with the tools necessary to keep my business going, and with strong support that allows me to focus on serving my clients. We enjoy the culture and feel of a family-owned business, but with the network and resources of a larger brokerage, which is a huge draw for me,” Phoenicia concludes.

Adds Managing Broker Don Rossignol, “Phoenicia is driven, intelligent, and possesses great business savvy. We are excited to help her advance in her real estate career and welcome her to our growing Rancho Mirage family.”


Founded in 2001 by Bob Bennion and Bob Deville, Bennion Deville Homes serves home buyers and sellers throughout Southern California in the primary markets of the Greater Palm Springs Area (Coachella Valley) and San Diego and Orange counties. Coachella Valley offices include locations in Palm Springs, Rancho Mirage, Palm Desert, Indian Wells, La Quinta. Spring-boarding off the massive success of the company in the desert, Bennion Deville Homes began serving coastal Southern California communities in 2010, with offices serving Orange County in Laguna Niguel, and San Diego County in Little Italy (Downtown), Encinitas, and Carlsbad. Bennion Deville Homes also has a presence in Glendora in Los Angeles County, and Garner Valley, Redlands, and Lake Arrowhead in Riverside County.

The LUXE Collection helps list and sell the finest luxury homes in Southern California, thanks in part to exclusive partnerships with Leading Real Estate Companies of the World®Luxury Portfolio®, and Mansion Global, creating a strong presence to help high-end properties gain digital and print exposure to an affluent international client base.

For the location of the Bennion Deville Homes office nearest you, visit our website at BDHomes.com. Follow us on major social media platforms, including Facebook, Instagram, Twitter, Google+, and YouTube, @BDHSoCal for the latest local and national real estate and lifestyle news.

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